So you’re thinking about moving to another state. Perhaps you want to be closer to your family. Or you want to lower your cost of living. Or you’ve fallen in love with another city — or someone who lives in one. Or maybe you can save lots of money on shipping by moving closer to your suppliers. How do you bring your business with you? Here are a few tips for relocating your company.
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Small businesses have what seems like a million potential strategies for building customer loyalty — Facebook, Twitter, online deals, and smartphone apps, to name a few — but many wonder why their approaches aren-t working. Mark Johnson (pictured), president and CEO of Loyalty360: The Loyalty Marketer’s Association, says it all comes back to the three layers of customer loyalty: voice, engagement, and experience.