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In the Trenches: Missing Something Good

. Posted in how to.. in small business

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Being a blogger and a small business owner, I get a silly number of email solicitations every day. That sheer volume of junk leads to some poor decisions: Every so often, it means I miss something good.

It really is a shame how much garbage gets sent through email. I can-t tell you how many lists I-ve ended up on that have no relevance to what I-m doing with blogging or with the concierge business. That leads me to make quick decisions.

Most of it goes immediately into spam or at least gets deleted. But even after the filtering, for the rest of the things that catch my eye, I still feel like I don-t have the time to actually review the product or service adequately, except on rare occasion.

For example, there was a tool that I had evaluated briefly a few months ago for the concierge business. At the time, I didn-t really see the value. It was complementary to the business, but it cost money and it didn-t seem like it provided enough of a benefit to bother paying for it.

Fast forward a month down the line, when we-ve had a couple of service hiccups where a client update was missed. (These were actually clients I was handling myself.)

I offered the proper apologies and the client stuck with us, but any sort of service failure gets me working on a fix ASAP. Sure enough, that tool that I had passed on before could have solved the problem. I-m now using it today with great success.

Had I not received such a crushing number of emails pushing this or that on me, I might have had more time to review this product and seen that it really could have helped earlier.

How do you deal with spam and unwelcome solicitations?

Brett is the Founder and President of Cranky Concierge air travel assistance. He also writes the consumer air travel blog, The Cranky Flier. View all posts by Brett Snyder This entry was posted in Marketing and tagged in the trenches, reviews, spam. Bookmark the permalink.
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