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How to Develop a Savvy Social Media Strategy for Your Small Business

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Today’s digital media landscape is littered with a dizzying array of social networks, from Twitter, Facebook, and Google+ to YouTube, Tumblr, and LinkedIn. So, it should come as no surprise that the number of small businesses engaging with their customers online increases every day. However, having a presence on social networks doesn-t guarantee that your social media strategy is an effective one.

Steve Dalton, director of business development for Golden Technologies, says the majority of U. S. small-business owners today are completely removed from the social media scene. -Most small businesses don-t want to be on social media because it seems overly transparent and a little bit scary,- he says, noting that entrepreneurs who overlook social networks ultimately do so at their own promotional peril.

Dalton and his web-savvy team at Golden Technologies help small - and medium-sized businesses nationwide develop workable, highly sophisticated strategies for online marketing, including social media advertising. Dalton says that using social media in a smart, effective way doesn-t have to be complicated or time-consuming.

Recently, the social media guru sat down with the Intuit Small Business Blog to share some thoughts and suggestions for developing a small-business social media strategy.

Michael Essany is a former E! Entertainment Television host and nationally published author who was recognized by A&E Biography in 2005 as "One of America's Most Remarkable People." Michael currently serves as Vice President of Indiana Grain Company, LLC. View all posts by Michael Essany This entry was posted in Marketing, Social Media and tagged Facebook, Golden Technologies, Steve Dalton, Twitter. Bookmark the permalink.

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