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Adobo Nation-s Michelle Valeriano on Adding * - to Your Online Marketing Mix

. Posted in small business stories

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Michelle Valeriano has worn many hats over the course of her career. The former model and * - jockey is now a * - producer, a TV hostess, and the founder and CEO of marketing consultancy Ampliphi Media. She currently focuses on * - production, taking advantage of her deep industry knowledge, passion for creative marketing, and ties to the Filipino community.

-Michi- strongly recommends that small businesses add * - s to their online marketing mix. Yet many enterprises wonder what * - s should offer, how long they should be, and how they affect search rankings. She addressed these and other questions during a recent conversation with the Intuit Small Business Blog.

ISBB: Why does a business need * - on their website?

Valeriano: There are many reasons. According to eMarketer, 72 million Americans currently watch * - online, and that number is expected to grow in the coming years. * - is fast replacing text as the content of choice online and some estimates say that by 2012 more than 80 percent of content online will be * - .

As * - s become more commonplace, your audience will judge your * - quality in the same way they’ve been judging your site’s other content. A well-written, well-produced, professional * - is the best investment you can make for branding your company online.

What types of * - s do you produce for online clients? How much do the * - s cost?

In the beginning, most of my clients were CEOs interested in the standard “About Us” * - s that ran for two to four minutes on their websites. These * - s would typically consist of an interview with B-roll footage of their company’s workers and services set to music, with some simple motion graphics. For a simple script and general production, these * - s cost about $2,000.

Now clients are realizing that they can “serialize” their * - s, refresh their content, and increase their SEO ranking and boost traffic. So, we’re producing a series of * - s across a variety of topics and industries. Each series costs about $4,000 for five to six * - s — because, with proper planning, we can capture much more * - in the same time it takes to shoot one corporate * - .

How do you promote your business?

I moved to the U. S. in 2003 and have been hosting Adobo Nation, a lifestyle and pop culture talk show about Filipino Americans, on the Filipino Channel every Sunday night. Being on TV definitely brings me a lot of visibility, and it also has helped me be a media coach for my clients, to help them perform better when they’re in front of the camera.

I’m also active in a Business Network International chapter for weekly networking, am a member of The Rotary Club of San Francisco, and have an interactive website at AmpliphiMedia. com with a new blog. And I use social media such as Twitter, Facebook, and LinkedIn.

Gil Zeimer is the Creative Director of Zeimer's Advertising Shoppe. As a consultant with 25 years of advertising and blogging experience, he is a Mad Man who works with businesses large and small. Read his marketing musings at www. zeimer. com. View all posts by Gil Zeimer This entry was posted in Leadership Profiles, Marketing and tagged * - production. Bookmark the permalink.
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