As Black Friday looms large, independent retailers are working harder than ever to avoid getting trampled by big-box stores and online sellers. The question is: How do boutiques, specialty shops, and other small enterprises convince consumers to buy locally, when multimillion-dollar ad campaigns and extreme virtual bargains are enticing them to do exactly the opposite? The answer, according to many entrepreneurs, is simple: Teach people about the benefits of local purchasing.
small business owner's advices
Brandon Rives is a busy young man. When he isn-t studying computer science and business at Tuskegee University or running his upstart entertainment and management company, Rives is actively involved in his community and helping other youngsters find their passion and live their dreams.
This morning we released the latest Intuit Small Business Indexes, which reveal the strongest employment growth we-ve seen since March 2012, though revenue overall is down.
There-s no doubt that Thanksgiving is my favorite holiday. I-m drooling just sitting here thinking about stuffing my face with turkey. But things are different this year since my small business actually has to ramp up instead of ramping down like most.
It’s remarkable how quickly technology changes the way we do business.
Did you know that every year since 1963, the President of the United States has proclaimed National Small Business Week to -recognize the contributions of small businesses to the economic well-being of America-?
If your new company is ready to work with customers, how do you find your first one? How do you find more? How do you keep your customers satisfied and telling their friends about you?
With the school year winding down, summer can be a great time for teachers to launch a side business — either to make some extra money over the break or to enrich the classroom experience in the fall.
Ask anyone in the Downtown Creative District of Salem, Ore., where you can find the hottest, most laid-back coffee shop in town, and they’re bound to send you to Clockworks Cafe & Cultural Center.
For more than 15 years, Vern Firestone of Redford, Michigan has followed his professional passion. As a freelance marketer, Firestone developed such an impressive body of work that he and his equally marketing-savvy wife, Joni, finally went into business for themselves just last year.
“Your customers demand that you be in the cloud,” says Doug Sleeter, a nationally recognized expert in accounting-software consulting. “The latest innovations in cloud, mobile, and connected solutions are changing everything about how you will work in the future.”
September isn’t very far away. Although it may not matter to you, that’s when I’m scheduled to be sitting on a beach drinking fruity cocktails for a week — and I’d like to be able to enjoy that time instead of constantly thinking about my business from afar. So, I’ve been working with my employees to prepare for my absence.
Ah, summer. The barbecue, the pool, and nights spent in the air-conditioned movie theater. With superhero blockbusters like The Avengers currently raking in box office cash and long-anticipated installments like The Dark Knight Rises due to hit theaters soon, we wondered if the -super- effect that graphic novel-based movies have on ticket sales extended to comic book store sales, too.
The $199 Amazon Kindle Fire has been burning up the Android tablet sales charts and, at less than half the price of an iPad, it’s easy to understand why. Although many people use the Kindle Fire exclusively for media consumption, the device can also serve as a capable, portable productivity platform for small-business owners — if you install the right applications.
The Apple iPad is a game-changing device for small-businesses owners who either want to manage operations more effectively on-the-go or use the device to expand and enhance their customer and client relationships.
According to the latest installment of the monthly Intuit Small Business Employment and Revenue Indexes, small business revenues and employment are slowly growing at a rate that could get us back to pre-recession levels in two years.
As you know, I hired my first employee a couple of months ago. He’s been a quick study in how to handle certain tasks, and now it’s time to move training into the next phase — and speed things up.
Time management is critical to small-business success: When you have fewer people to get things done, efficiency is key. Yet we all find ways to while away work time with activities other than actual work, such as using social media.
Billing and keeping track of outstanding invoices can be a struggle for many sole proprietors, particularly freelance creatives and other contractors who bill various clients on an hourly basis.
Especially around the holidays, shopping is a constant battle of wills: The retailer pulls out all the stops to encourage customers to buy, buy, buy. The shopaholics mentally prepare themselves not to overdo it when they head to the store. Say it with me now: “I do not need another pair of cute little flats (or boots or kitten heels or stilettos)!”
You operate your small business with only the staff you need, and you rely on your employees to keep the doors open and customers happy. Hiring a lawbreaker is not something you ever want to do, so you always check job applicants’ references and records thoroughly.
Tory Johnson’s career trajectory should provide ample inspiration for anyone with an entrepreneurial dream. After being fired unexpectedly from a steady job 14 years ago, Johnson had next-to-nothing going for her: no Rolodex, little money, and no college degree, let alone a MBA. She decided to set out on her own, starting Women For Hire out of her home, in spite of long odds that the business would succeed.
Let’s face it: Customers complain all the time. When a delivery arrives late, a product falls short of its promise, or a service is perceived as inefficient, patrons often make sure the “offending” business knows about it.
The ink may not yet be dry on your new year’s resolutions, but it’s not too early to start putting them in action. And if things like “refresh web site” or “learn about social marketing” are on your list, we are here to help!
Small-business owners are often reluctant to get involved in an employee’s private affairs — and rightly so — but when the circumstances start to affect job performance, you may need to take action.
Small businesses fail for many reasons, including some beyond the owner’s immediate control. It’s a reality of entrepreneurship: Not every new business will succeed, and sometimes even long-standing companies hit hard times.
Some professionals still swear by paper organizers, but lately more of us are turning to smartphones to serve as digital personal assistants — in which case, a calendar app is essential. If you already handle scheduling and task management via a Google or Outlook electronic calendar, you can take that rich information to go.
Industry conferences can be an exhilarating — and intense — few days, packed with inspiring panels, workshops, and keynotes, not to mention networking over cocktails. However, these events can be exhausting, too, which can make it easy to lose momentum once you’ve returned to your daily routine.
It-s been a long time since I-ve had a real vacation. In fact, I think the last real vacation I had was my honeymoon about three years ago. Once I started Cranky Concierge, there was no way to escape for a break. Now, my goal is to make that happen in just a few short months.
The idea behind content marketing is to engage existing customers and generate new business leads by offering high-quality, useful advice and information that isn’t overtly sales-focused. Small businesses can go about this by providing everything from grocery flyers and Rotary Club speeches to blog posts and how-to * - s. And, of course, it pays to stay on top of the latest developments.
Guest blogging can be an effective way to promote your business online. But you don’t want to waste time writing articles that few people will read — or that won’t attract the right audience. Here’s how to develop a winning guest-blogging strategy that will help you attract new readers and generate sales leads.
Until recently, working with a record label was a necessary evil for most musicians. Few artists had the financial resources to record an album in a studio, market and distribute their product, and finance a tour on their own. However, with the rise of cheap, high-quality recording equipment, digital music downloads, and crowdfunding sites like Kickstarter and IndieGoGo, that’s all changing. Many artists are ditching record labels — and making a go of it on their own.
A little can go a long way, and there-s perhaps no place where this is more true than in the office. Seemingly small adjustments to things such as the thermostat, lighting, and furniture can make a world of difference in creating a healthy and productive workplace that helps to retain employees. In fact, 1 in 3 workers say they accepted or left a job due to the condition of the building and/or amenities offered.
Online retail sales topped $200 billion in 2011, and most industry forecasts point higher. Market-watcher Forrester Research, for one, predicts that e-commerce will account for 9 percent of overall retail sales by 2016, up from 7 percent in 2011.
Critics have called the recently released film Inception an innovative tale. The storyline itself even gives a nod to the concept of open innovation. The film’s lead character, played by Leonardo DiCaprio, wants to take his dreamscapes to a new level and recruits a graduate student as the architect to help him construct these new worlds.
Your business can’t do much without money, but your financial health hinges upon far more than just making the cash register ring. Given the abundance of advice, stats, and other data available, how do you avoid information overload and uncover what’s important to your enterprise?
How do you raise the money for your new idea?
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