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Pastorino on Farming as the Ultimate Small Business

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If you know Half Moon Bay, California, chances are you know the name Pastorino. Pastorino Farm is a 60 year old, family-run nursery that sits on a whopping 18 acres of land in the famous coastal town.

Stan Pastorino, a third-generation Pastorino farmer, runs the operation alongside his wife, Patty. At first built as a destination to buy fresh cut roses, the business has expanded to include organic produce (fun fact: Pastorino Farm is the only certified organic grower in the Half Moon Bay region) and rose plants for sale, a home and garden store, and rose maintenance services.

I had the opportunity to speak with Patty Pastorino and her mother Nancy Sausser about the challenges of local farming today and the success of her business, and here-s what they had to say:

Read on for more stories from our business visits in Half Moon Bay.

Monica Appelbe is a member of Intuit’s Small Business communications team. A Pittsburgh native, her favorite hometown restaurants are family-owned small businesses. View all posts by Monica Appelbe This entry was posted in Local and tagged Half Moon Bay, local business, Small Business, small business wisdom. Bookmark the permalink.
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