Why Blogs Matter for Women

. Posted in smart small business


Some 55 million women read blogs monthly and blog use continues to grow, almost at the same pace as social networking, a new report from BlogHer says.

BlogHer, a network of mostly female bloggers and readers, took a look at both the general online population and its collection of more than 2,500 blogs and 25 million bloggers and readers.

Among its findings, 97 percent of its respondents - mostly women - said they trust the information and advice they read from the blogs they-re familiar with, and 80 percent of its respondents said they have purchased something based on a recommendation from a blog, compared with 53 percent of general active blog readers.

Respondents cited several reasons for depending on blogs for reviews: 73 percent said that the bloggers they follow have similar attitudes and opinions, 58 percent said that they feel they know the bloggers like a friend, and 57 percent said that they have been reading the blogger for a long time and find that they share similar tastes.

The top three categories for reviews and recommendations were food and beverage, clothing and shoes, and movies. To a slightly lesser extent, they also turn to bloggers for advice about cosmetics and beauty, music, and consumer electronics. Sweepstakes, at 58 percent, were also a large driver for online advertising, much more so than banner ads (25 percent) and * - ads (24 percent).

In addition, in looking at BlogHer-s audience, it found that unemployment is lower than the general population while small business ownership is greater.

What can we learn from this report? Facebook, Twitter, and Foursquare have been getting a lot of attention in the social media space recently, but for small business owners looking to market their products or services to women, it-s important to reach out to bloggers, too, as their endorsements still carry a lot of weight and can help drive sales and awareness.

Ellen Lee is a business and technology freelance writer in San Francisco. Reach out to her at ellenleeonline@gmail. com. View all posts by Ellen Lee This entry was posted in Social Media, Trends and tagged advertising, blog. Bookmark the permalink.
Learning when you are allowed to and how to start a non profit business are critical steps in a busi
Starting a business and need to learn how to start a limited liability corporation? For those who w
Interested in learning how to start a corporation? Let’s start with an overview… A corp
In this article we’ll cover the definition of sole proprietor. There are a multitude of small
What is the definition of a corporation? This article will explain the basics of the corporate entit
Alphalogix has again upgraded their popular Versona Instant Messaging System by adding the capabilit