Some 55 million women read blogs monthly and blog use continues to grow, almost at the same pace as social networking, a new report from BlogHer says.
BlogHer, a network of mostly female bloggers and readers, took a look at both the general online population and its collection of more than 2,500 blogs and 25 million bloggers and readers.
Among its findings, 97 percent of its respondents - mostly women - said they trust the information and advice they read from the blogs they-re familiar with, and 80 percent of its respondents said they have purchased something based on a recommendation from a blog, compared with 53 percent of general active blog readers.
Respondents cited several reasons for depending on blogs for reviews: 73 percent said that the bloggers they follow have similar attitudes and opinions, 58 percent said that they feel they know the bloggers like a friend, and 57 percent said that they have been reading the blogger for a long time and find that they share similar tastes.
The top three categories for reviews and recommendations were food and beverage, clothing and shoes, and movies. To a slightly lesser extent, they also turn to bloggers for advice about cosmetics and beauty, music, and consumer electronics. Sweepstakes, at 58 percent, were also a large driver for online advertising, much more so than banner ads (25 percent) and * - ads (24 percent).
In addition, in looking at BlogHer-s audience, it found that unemployment is lower than the general population while small business ownership is greater.
What can we learn from this report? Facebook, Twitter, and Foursquare have been getting a lot of attention in the social media space recently, but for small business owners looking to market their products or services to women, it-s important to reach out to bloggers, too, as their endorsements still carry a lot of weight and can help drive sales and awareness.Ellen Lee is a business and technology freelance writer in San Francisco. Reach out to her at ellenleeonline@gmail. com. View all posts by Ellen Lee This entry was posted in Social Media, Trends and tagged advertising, blog. Bookmark the permalink.